THE 1990S

RSS

Dave Winer launched scriptingNews in 1997 while working at UserLand. This format sought to simplify content sharing on the Internet. Two years later, Netscape adopted the idea and created RSS 0.90 (Rich Site Summary), an XML format with an RDF header that it immediately deployed on my.netscape.com.

UserLand responded with scriptingNews 2.0b1, which integrated RSS 0.90 features. Netscape countered with RSS 0.91, a streamlined version without RDF but retaining the essence of scriptingNews. UserLand then abandoned its own format to adopt RSS 0.91. Netscape subsequently discontinued development of the technology.

The year 2000 marked a turning point. A group led by Rael Dornfest at O’Reilly designed RSS 1.0, a complete overhaul based on RDF and XML namespaces. This version broke with the 0.9x lineage. Dave Winer continued on his own with RSS 0.92, adding optional elements to version 0.91.

In 2002, after leaving UserLand, Winer created RSS 2.0. This iteration enhanced RSS 0.92 while maintaining backward compatibility with previous versions. Harvard University published the specification under a Creative Commons license in 2003, opening the format to everyone.

RSS enabled websites to announce their updates in a standardized format. Users subscribed to these feeds through aggregators and received new content without visiting each site. Blogs greatly benefited from this automation.

Libraries and documentation centers quickly adopted the technology for their alerts and monitoring services. The format distributed scientific journal summaries and new acquisitions. BioMed Central and Nature integrated it into their platforms.

The diversity of reading tools exploded. FeedReader and NetNewsWire coexisted with online solutions like Bloglines. Firefox and Opera added native feed management functions. Google Reader became a reference until its closure in 2013.

RSS’s XML structure ensured interoperability. Each feed contained mandatory elements: title, link, description. Optional metadata enriched the whole. The hierarchy organized content by categories and accepted multimedia attachments.

Online media transformed how information was consumed thanks to RSS. Readers centralized tracking of their favorite sources and filtered according to their interests. This autonomy reduced dependence on traditional portals.

Digital marketing seized upon the format to distribute commercial offers and newsletters. Syndication reached audiences through aggregators. Google created AdSense to monetize RSS feeds, opening up advertising opportunities.

Social networks and Twitter gradually changed habits. RSS nevertheless remained useful for information professionals and users concerned with controlling their sources.

The format inspired other standards such as Atom, standardized in 2005 by the IETF. These complementary specifications enriched the web ecosystem by facilitating structured content aggregation.

RSS’s distributed architecture influenced the social web. Automated publishing and subscriptions inspired social network notifications. The activity feed principle, central to modern interfaces, partly originated from there.

RSS’s simplicity made it a pillar of the participatory web of the 2000s. The technology demonstrated the importance of open standards for service interoperability. Its legacy endures in current content distribution protocols.

In 2024, millions of sites and applications still use RSS. Feeds power monitoring systems, news aggregators, and automation tools. This longevity testifies to the relevance of a decentralized model for information distribution.